Videos are a powerful marketing tool for inventors.
Having a strong online presence is an essential way for all inventors to get noticed. You are most likely to meet potential customers and investors via social media platforms and other digital channels. Video is one of the best digital marketing tools for idea-makers.
Video was listed as one of the top social media marketing trends for 2017. Creating videos for your ideas and inventions can help you show off your product and tell your story. Today’s technology means that video creation is easy and inexpensive, and all you really need is a smartphone.
If you have been thinking about creating a video for your idea, here are some reasons to do it now.
- Videos give your idea a personality.
Brand awareness is highly important. Creating a video allows you to tell your story and your idea’s story, which will help people connect with your brand. A video will help you stand out in a sometimes-crowded marketplace.
If you’re passionate about your idea, show it off in a video. You can get your marketing message out there, and videos will create a memorable experience and give your idea some personality.
- Videos demonstrate your idea’s real-life application.
Videos are the best way to accurately demonstrate your idea: how it works, what it does, and how it can help people. It’s always best to take an educational or entertaining approach when making a video for your idea. If it’s too much of a sales pitch, it might turn people off. Showcasing your idea’s real-life application will generate interest and drive people to share your video with others.
- Videos connect with potential customers.
You should make videos as a way to market your idea. Always include links to your website, other social media accounts, and contact information.
Videos can help drive people to your website and other social media channels. This will increase your traffic and conversion rates, demonstrating the level of interest in your idea. Investors will be particularly interested in this data as a way to measure how the idea or invention may perform in the market.
If you have a great idea that you think has business potential, we can help you with your marketing campaign. Call our inventor hotline at 888.864.1780 or email us at email@example.com.